What holiday is March 15?
March 15th every year is International Consumer Rights Day, commonly known as "3.15". This day aims to increase global consumers' awareness of the protection of their own rights and interests, and to promote countries to improve consumer rights protection mechanisms. In China, the 3.15 party has become the focus of national attention, exposing various behaviors that infringe on consumer rights and triggering widespread discussions.
The following is some data related to consumer rights and interests on hot topics and hot content across the Internet recently (in the past 10 days):

| hot topics | heat index | Related events |
|---|---|---|
| Prepared Dish Food Safety | 9.2 | The problem of excessive additives in prepared dishes exposed in many places |
| Chaos in live streaming | 8.7 | Internet celebrity fined for false propaganda in live broadcast room |
| Personal information leaked | 8.5 | User data of a certain platform was hacked |
| New energy vehicle rights protection | 7.9 | Car owners collectively complain about shrinking battery life |
| Chaos in the medical beauty industry | 7.6 | Illegal injections cause disfigurement to consumers |
The origin and significance of 3.15
International Consumer Rights Day was established by Consumers International (CI) in 1983 to commemorate the "Four Consumer Rights" first proposed by US President John F. Kennedy on March 15, 1962: the right to safety, the right to know, the right to choose, and the right to appeal. China joined the organization in 1987 and gradually established March 15 as an important symbol of safeguarding consumer rights.
Typical cases exposed at the 3.15 party in recent years
| Year | Exposure areas | Specific cases |
|---|---|---|
| 2023 | food safety | Hygiene issues in the production of "Tukeng pickled cabbage" |
| 2022 | Internet | Female anchor’s WeChat “dating” scam |
| 2021 | medical health | UC Browser false medical advertising |
| 2020 | Automotive industry | Baojun 560 gearbox failure |
A Practical Guide to Consumer Rights Protection
1.preserve evidence: Shopping receipts, electronic orders, chat records, photos and videos of problematic products, etc.
2.Rights protection channels: - Negotiate with merchants - Complain to the platform (e-commerce platform/official account of Consumers Association) - Call 12315 hotline - Submit complaints through the national 12315 platform official website/APP
3.Things to note: - 7-day no-reason returns only apply to online purchases - Food complaints must be submitted within the shelf life - It is recommended to seek legal assistance for large consumer disputes
New trends in consumer rights protection in 2024
With the revision of the Implementation Regulations of the Consumer Rights Protection Law, key areas of focus this year include:
- Big data "killing" is clearly prohibited
- Protection of virtual property in online games
- Automatic renewal requires prominent prompts
- Mandatory labeling of additives for prepared dishes
In this era of information explosion, consumers need to keep their eyes open. 3.15 is not only an annual exposure day, but also should become the starting point for daily rights protection. Remember: every rational consumption choice purifies the market environment; every successful rights protection case promotes the progress of commercial civilization.
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