What brand of wide-leg pants looks good? Inventory of hot topics on the Internet in the past 10 days
As an evergreen fashion item in recent years, wide-leg pants continue to occupy the hot search list. This article will combine the hot topic data of the entire Internet in the past 10 days to analyze for you which brands of wide-leg pants are the most popular from dimensions such as brand reputation, material selection, and matching skills.
1. Top 5 best-selling wide-leg pants brands on the Internet
| Ranking | brand | heat index | core selling point |
|---|---|---|---|
| 1 | URBAN REVIVO | 987,000 | High waist slimming/drape fabric |
| 2 | ZARA | 872,000 | European and American styles/fast fashion new releases |
| 3 | MO&Co. | 765,000 | Designer style/star style |
| 4 | Waxwing | 689,000 | National trend elements/high cost performance |
| 5 | UNIQLO | 624,000 | Basic versatile/comfortable cotton |
2. The purchasing factors that consumers are most concerned about
According to data analysis on Xiaohongshu, Weibo and other platforms, the focus of user discussions in the past 10 days has mainly focused on the following aspects:
| Focus on dimensions | amount of discussion | Popular keywords |
|---|---|---|
| Version design | 456,000 | High waist, floor-length style, slit design |
| Fabric material | 382,000 | Ice silk, Tencel, denim |
| Color selection | 298,000 | Cream white, classic black, denim blue |
| price range | 253,000 | 200-500 yuan accounts for 62% |
3. Analysis of the effect of celebrities bringing goods
Recently, many celebrities’ personal clothing styles have driven a sales boom for specific brands:
| star | Carry brand | Search volume for the same style | Outfit features |
|---|---|---|---|
| Yang Mi | Alexander Wang | 321,000 | ripped denim wide leg pants |
| Liu Wen | MO&Co. | 287,000 | striped suit wide leg pants |
| Song Yanfei | UR | 245,000 | Checked high-waisted wide-leg pants |
4. Spring and summer fashion trend predictions
According to data analysis from fashion bloggers and buyer stores, wide-leg pants will show the following trends in the spring and summer of 2023:
1.Material upgrade: The proportion of cool-feeling ice silk and triacetate fabrics increased by 35%
2.Diverse colors: In addition to basic colors, macaron colors such as taro purple and mint green are becoming popular
3.Innovation in details: Search volume for models with waistband pleat design and side stripe decoration increased by 42% month-on-month
4.Mix and match trend: The discussion of matching wide-leg pants + thick-soled shoes increased by 58%
5. Purchase suggestions
1.Best for small people: Choose a nine-point length (85-90cm) and pair it with pointed shoes to visually increase your height by 5cm.
2.Essential for the workplace: Wide-leg pants in drapey suit fabric, recommended Theory and Massimo Dutti
3.Recommended by student parties: UR, GU and other fast fashion brands, with an average price of 200-300 yuan, outstanding value for money
4.Pay attention to washing labels: Contains Tencel and acetic acid, please hand wash with cold water to avoid deformation
From the above data analysis, it can be seen that the choice of wide-leg pants needs to be combined with body characteristics, wearing scenes and popular elements. It is recommended that consumers give priority to fabric comfort and pattern modification effect, and then choose the corresponding brand according to their budget.
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