How to sell street stall toys: Popular trends and practical guides on the entire network
As the "street stall economy" continues to heat up, toy categories have become a popular track in recent times. This article will combine the hot data of the entire network for nearly 10 days (as of October 2023), from product selection strategies to sales skills to provide you with structured solutions.
1. Top 5 hot search toy categories (data source: Douyin/Xiaohongshu/Baidu Index)
| Ranking | Toy Type | Hot search index | Core audience |
|---|---|---|---|
| 1 | Unzip toys (Pinced Le/Slime) | 1,258,900 | Students/office workers |
| 2 | Glowing toys (luminescent balloons/glow sticks) | 982,400 | Children/night market tourists |
| 3 | Nostalgic toys (Tin frog/Bamboo dragonfly) | 763,200 | Parents born in the 1980s/90s |
| 4 | Blind box toys (mini animal model) | 621,500 | Children aged 6-12 |
| 5 | DIY toys (sand paintings/beads) | 587,300 | Parent-child family |
2. Pricing strategy reference model
| Cost range | Suggested selling price | Gross profit margin | Promotional plan |
|---|---|---|---|
| RMB 3-5 | RMB 8-15 | 60%-75% | Buy two get one free |
| RMB 6-10 | RMB 15-25 | 58%-67% | 5 off for every 30 |
| RMB 11-20 | RMB 25-45 | 55%-65% | Raffle Giveaway |
3. Practical sales skills
1.Scene display:Popular Douyin videos show that hanging glowing toys in front of black background cloth can increase sales by 300% in the evening
2.Interactive Marketing:In the case of Xiaohongshu's popular products, the conversion rate of children to try out sand painting toys is as high as 42%.
3.Rhetorical formula:"This toy is the most popular in primary schools now" (herd psychology) + "Baby can exercise hands-on ability when playing with this" (value shaping)
4. Site selection of golden combination
| Venue type | Best time period | Recommended categories | Traffic (person/hour) |
|---|---|---|---|
| At the entrance of the primary school | 16:00-17:30 | Blind boxes/cards | 200+ |
| Commercial Plaza | 19:00-21:00 | Glowing toys | 500+ |
| Community Park | 09:00-11:00 | Parent-child DIY | 150+ |
5. Risk Avoidance Guide
1.Quality inspection red line:Avoid purchasing electric toys without 3C certification, and recently carried out special inspections in many places
2.Weather response:Prepare tarp (the loss of sudden rainfall can be reduced by 80%), and the cloudy God will promote indoor toys
3.Inventory Control:Kuaishou’s hot-selling list shows that the stock volume of single products is controlled at 20-50 optimal, and the turnover cycle is less than 3 days
Conclusion:According to Baidu Index, the search volume of "street stall toys" increased by 17% month-on-month. It is recommended to adopt the "hot product drainage + profit combination" model to quickly seize market dividends.
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