What brand is Yaying?
In recent years, as domestic consumers have continued to pay more attention to high-end women's clothing brands, EP YAYING, as one of the representatives of China's local affordable luxury women's clothing brands, has frequently become a hot topic. This article will combine the hot discussions on the Internet in the past 10 days, analyze Yaying from multiple dimensions such as brand background, product positioning, market performance and user evaluation, and present its core information through structured data.
1. Brand background and development history
Yaying was founded in 1995 and is headquartered in Jiaxing, Zhejiang. It is one of the earliest high-end women's clothing brands in China. Its design style combines oriental aesthetics and modern fashion, focusing on the concept of "elegance, refinement, and internationalization". The following are the key development nodes of the brand:
| time | event |
|---|---|
| 1995 | Brand establishment, mainly OEM in the early stage |
| 2004 | Launched its own brand "Yaying" |
| 2013 | Upgraded to "EP YAYING" and entered the international market |
| 2020 | Become an official partner of the Hangzhou Asian Games |
2. Product positioning and price range
Yaying's target customer group is urban elite women aged 30-50. Its products cover ready-to-wear, accessories, dresses, etc., with mid-to-high-end prices. E-commerce platform data in the past 10 days shows that its best-selling categories are as follows:
| Category | Price range (yuan) | Examples of best-selling models |
|---|---|---|
| dress | 2000-5000 | silk embroidered cheongsam dress |
| coat | 3000-8000 | cashmere double-sided woolen coat |
| accessories | 500-2000 | hand embroidered silk scarf |
3. Market performance and user evaluation
According to social media monitoring data in the past 10 days, Yaying’s discussion is mainly focused on three aspects: design style, celebrity style and cost-effectiveness disputes:
| platform | focus of discussion | Volume ratio |
|---|---|---|
| Celebrity outfits (such as Zhao Liying, Liu Tao) | 45% | |
| little red book | Material and process evaluation | 30% |
| Zhihu | The controversy over “Is domestically produced light luxury goods worth the high price?” | 25% |
Most positive user reviews focus on"Fit-fitting" and "high-quality fabrics", while negative reviews focus on“High price fluctuations” and “differences in offline services”etc. questions.
4. Comparison of competing products and industry status
Yaying is often compared with domestic high-end brands such as ICICLE and Masfil. The following is a comparison of key indicators (data source: 2023 Q3 Industry Report):
| brand | Number of stores (home) | Price per customer (yuan) | Repurchase rate |
|---|---|---|---|
| Yaying | 300+ | 3500 | 22% |
| ICICLE | 250+ | 4000 | 25% |
| Marsfield | 500+ | 3000 | 18% |
5. Summary
With its oriental aesthetic design and high-end craftsmanship, Yaying has become one of the benchmarks for the upgrading of domestic women's clothing brands, but its internationalization process and youthful transformation still need to make breakthroughs. If we can optimize our price strategy and digital services in the future, we are expected to further expand our market share.
Note: The statistical period of the above data is from October 1 to October 10, 2023, covering mainstream platforms such as Weibo, Douyin, and Xiaohongshu.
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